I spent years inside agencies, and hiring them. I kept seeing too many junior people, too much overhead and too much effort spent looking busy.
AI made it possible to move faster and test more without adding headcount. So I built something different: one senior operator and an AI agent team, working like an in-house team.
The Good Guys is that. I take a few companies at a time, go deep on each, and hold myself to revenue, customer cost, lifetime value and margin.
“We’re called The Good Guys because the best agencies are the ones that tell you the truth: about what’s working, what isn’t, and what they’d do if it were their own money.”